Well of course he doesn't watch Oprah and get all teary eyed... he watches Oprah and plans how he will take her place as the mastermind behind the hordes of soccer moms and utilize them as his army for global conquest.
Also, kudos on the amazing detail on both the character and his horse
And 'Lo! Another rider came forth, this one appearing in the midst of those assembled within the walls of the mayor's house and the wind came forth, as if wind and rider were of the same mind and soul, their lamps went out as their breath fleeted from their bodies. Hark! The rider spake, but not in a voice of man, nor in the language of the sons of Adam. The horse, like its master, a dreadful visage, coals for eyes and it's breath was like a poison mist, those nearest fainted dead to the stone floor.
This time, the rider spake yet again, and as he did he did lift forth his pimp stick and say unto all "Eat at Joe's! A New International Buffet has opened done the street, gather your family and friends, the first plate is half off, and unlimited refills on soda! When Famine doth strike, EAT AT JOE'S!"
With his unholy message delivered and his task finished, the rider vanished as if dust blown away by the wind.
--------------- The difference between a writer and an artist